Cobb2020 Launches Farm Fresh Market in South Cobb

Cobb2020 Launches Farm Fresh Market in South Cobb

The latest initiative from Cobb2020 aims to provide fresh produce in the Austell area

Atlanta, Ga –Cobb2020 will launch the Farm Fresh Market in May 2014 to start combating South Cobb's food desert problem. The market will supply fresh fruits and vegetables to residents in Austell-Six Flags Drive, or zip code 30168. Farm Fresh Market will be open on Mondays, Tuesdays and Thursdays at various locations in Austell.

"The market will provide increased access to fresh fruit and vegetables to a population that does not have access to a free-standing grocery store," said Becky Shipley, Executive Director of McCleskey-East Cobb & Northeast Cobb YMCA and a member of Cobb2020's Healthy Lifestyles team.

In addition, the produce will be offered at a significantly reduced price to make it more affordable. The markets will offer grocery bags for $5 a piece and the customers are allowed to choose from 15 items of healthy produce.

Cobb2020's Farm Fresh Market will not only increase access to healthier foods, but also allow the initiative to assess and study how behaviors and eating habits have changed.

"By providing access to healthy food, we want to be able to increase healthy eating habits within these areas and also see how a person's lifestyle may have changed due to access," added Shipley.

A 2011 study from the Food Trust shows that nearly two million Georgia residents live in low-income neighborhoods where there is little or no access to supermarkets, while 75,000 of those Georgia residents are in Cobb County. Zip code 30168 currently has 26,000 residents.

About Farm Fresh Market:

Farm Fresh Market begins on May 5, 2014 and will be open weekly to serve the Austell community in Cobb County until September 30, 2014.

About Cobb2020:

The Cobb2020 Partnership is a partnership of community organizations and individuals dedicated to promoting healthy lifestyles and the delivery of essential health services in Cobb County. The program was awarded a Community Transformation Grant (CTG), supported by the Centers for Disease Control and Prevention (CDC), to help create a healthier community by making healthy living easier and